Empowering Tech Entrepreneurs
AppDirect, headquartered in San Francisco and Montreal, is a leading platform facilitating the purchase, sale, and management of technology solutions through a network of IT advisors. Recently, the company announced a significant milestone with the infusion of $100 million from CDPQ to bolster its financing program tailored for small- and medium-sized tech enterprises.
Enabling Growth Through Capital Invest
With the backing of CDPQ, AppDirect aims to enhance its Capital Invest fund, designed to foster collaboration among technology providers, advisors, and buyers. This initiative facilitates the exposure of tech companies’ products to potential customers, thereby accelerating market penetration and revenue growth.
Streamlining Access to Capital
Emanuel Bertolin, Chief Revenue Officer at AppDirect, underscores the pivotal role of the Invest program in empowering technology advisors. Recognizing the dynamic nature of the market, Bertolin emphasizes the importance of swift access to capital for technology merchants to fuel their expansion strategies effectively.
Facilitating Financial Support
AppDirect’s Capital Invest program functions as a loan mechanism, offering financial assistance to tech enterprises in the form of upfront payments. Interested firms undergo a straightforward application process by submitting business data from the preceding three years. Upon evaluation, AppDirect extends an all-cash offer, supplemented by comprehensive back-office support and provider contracts, aligned with the firm’s annual recurring revenue.
Sustaining Long-Term Partnerships
Post-loan closure, participating businesses commence annuity payments to AppDirect, ensuring a mutually beneficial arrangement that endures over time. Bertolin emphasizes the program’s significance in empowering tech advisors with innovative capital solutions, enabling them to expand their operations and invest in future endeavors.
AppDirect’s Evolution and Vision
Established in 2009 by Nicolas Desmarais and Dan Saks, AppDirect embarked on a mission to simplify the procurement and deployment of technology solutions, particularly cloud-based offerings. Over the years, AppDirect has evolved into a comprehensive platform offering a diverse array of tools facilitating the monetization and acquisition of tech products across various channels and devices.
Revolutionizing Tech Commerce
Desmarais elucidates AppDirect’s role in revolutionizing tech commerce by empowering a vast network of tech advisors to refer or resell business solutions from its extensive B2B product catalog. Through its marketplace platform, AppDirect facilitates seamless provisioning, invoicing, deployment, and support services for tech providers and enterprises alike.
Strategic Expansion and Innovation
AppDirect’s Capital Invest initiative, introduced in 2021, has witnessed rapid growth, culminating in a total corpus of $180 million, including the recent infusion. This investment underscores AppDirect’s commitment to empowering tech entrepreneurs and fostering innovation in the ever-evolving technology landscape. With its robust financing program and visionary leadership, AppDirect is poised to shape the future of tech commerce and propel the growth of small- and medium-sized enterprises worldwide.
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