Located in Seorae Village, Seoul, PINOCCHIO Gelato and Coffee Shop embodies the essence of handmade gelato in a vibrant neighborhood known for its French community. The client envisioned a space that fosters meaningful conversations with locals, rooted in the story behind each ingredient used in their gelato creations. Inspired by nostalgic memories of cozy childhood eateries, the aim was to create a warm and inviting atmosphere that would leave a lasting impression on patrons.
Design Elements for Warmth
Beyond the conventional use of color, the architects at WARP AND WOOF explored various design elements to evoke a sense of warmth within the space. To infuse warmth into the exterior, subtle lighting fixtures were incorporated into the facade, casting a soft glow that beckons passersby. Inside, rounded door handles and furniture corners were chosen to offer a tactile softness, inviting customers to interact with the space with ease. A diagonal table layout was adopted to encourage intimate conversations and create a welcoming ambiance.
Harmonizing with Heritage
Preserving the architectural character of the surrounding neighborhood was a key consideration in the design process. The existing building, steeped in history, inspired the choice of interior colors and materials, echoing the timeless charm of old brick structures. By seamlessly integrating modern elements with traditional aesthetics, the design pays homage to the area’s heritage while infusing it with contemporary flair.
Spatial Optimization
Despite the constraints of a small interior footprint, the architects maximized space utilization by strategically arranging furniture to delineate distinct zones within the shop. Diagonal lines were favored over straight lines to create natural divisions between customer seating areas and traffic flow pathways. This thoughtful layout fosters a dynamic and lively atmosphere, where every interaction contributes to the vibrancy of the space.
Conclusion
PINOCCHIO Gelato and Coffee Shop stands as a testament to the fusion of culinary artistry and architectural ingenuity. By prioritizing warmth and hospitality in its design, the space transcends its function as a gelato destination to become a cherished community hub. With its blend of nostalgia, modernity, and thoughtful craftsmanship, PINOCCHIO invites patrons to savor not just gelato, but also the rich tapestry of human connection woven into every visit.
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