Meta-owned photo-sharing platform Instagram has unveiled a new visual refresh, including a revamped logo, typography, and more, aiming to infuse fresh energy into its app.
Emphasis on Content and Self-Expression
Instagram’s latest design system prioritizes putting content at the forefront while emphasizing simplicity and self-expression, according to a statement from the company. The goal is to create more immersive and inclusive experiences for its vast community of users.
New Elements
As part of the visual refresh, Instagram introduces a new typeface called Instagram Sans, which is crafted with heritage in mind and supports multiple global scripts. Additionally, the platform has revamped its vibrant gradient using an innovative 3D modeling process, aiming to give it a sense of illumination and vitality. This gradient, composed of Instagram’s brand colors, serves as the foundation of its comprehensive color system.
Integration in the Instagram Experience
The reimagined gradient, infused with illumination, signifies moments of discovery across various aspects of the Instagram experience, including marketing materials, logos, and in-app elements like Create mode, stickers, and Story rings. Instagram aims to breathe life into its platform through the dynamic energy of its redesigned gradient.
Instagram Sans
Instagram Sans, the new typeface, provides users with a fresh way to express themselves on the platform, particularly in features like Stories and Reels, fostering creativity and individuality among its global community.
The rollout of these visual updates underscores Instagram’s commitment to continual evolution and innovation, as it strives to maintain its position as a leading platform for visual storytelling and social connection.
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