Gupshup, a trailblazer in conversational engagement, has unveiled its latest offering, the Conversation Cloud. This comprehensive suite of Software as a Service (SaaS) tools is poised to revolutionize interactions between businesses and customers. As AI-powered conversations emerge as the next significant paradigm shift in user interfaces, akin to the evolution from web to apps, the Conversation Cloud equips businesses with indispensable tools for engaging customers in this new era.
Driving Customer Engagement Across Channels
Gupshup empowers businesses to enhance customer acquisition, engagement, commerce, and support across various conversational channels like WhatsApp, RCS, Instagram, Voice, and more. By leveraging these channels, businesses can achieve a remarkable increase in return on investment (ROI), ranging from 6 to 10 times.
Key Modules of Conversation Cloud
The Conversation Cloud comprises three core modules: Converse, Advertise, and Communicate. These modules facilitate conversational relationship management throughout the entire customer lifecycle.
Converse: This module enables businesses to construct rich two-way conversational journeys across the customer lifecycle. With advanced no-code tools, business users can configure customer journeys, bot flows, and auto-trigger contextual messages. Leveraging unified profiles based on customer attributes and real-time conversational events, marketers can create granular segments for personalized customer experiences. Additionally, Converse includes conversational commerce modules such as catalogs, payment integrations, and agent-assist features to facilitate automated or human-assisted commerce. It also incorporates ACE LLM, Gupshup’s domain-specific large language model, empowering AI bots to handle diverse natural language queries within appropriate safety guardrails for business conversations.
Advertise: Marketers can utilize Advertise to acquire, qualify, and convert customers through Click to WhatsApp and Click to Instagram Ads. This enhances new customer acquisition and campaign ROI while enabling brands to build their first-party database. Brands leveraging Advertise have reported significant benefits, including 60-70% lower cost per qualified lead and 1.6 times more sign-ups compared to traditional channels.
Communicate: Representing a substantial advancement from traditional Communication Platforms as a Service (CPaaS), Communicate boasts intelligent features such as Gen-AI powered automatic message translation, optimized scheduling for maximizing open rates, and omnichannel message failover. Moreover, it offers the capability to send messages across 30+ channels, catering to diverse communication needs.
Endorsements and Insights
Mayank Prabhakar, Head of Digital Marketing at Vivo’s India office, lauded Gupshup for its innovative campaigns leveraging conversational messaging. Similarly, Beerud Sheth, Co-founder and CEO of Gupshup, emphasized the transformative potential of the Conversation Cloud in delivering substantial ROI to businesses.
Ravi Garg, Director of Business Messaging at Meta India, acknowledged the growing significance of messaging as a channel for authentic customer connections and expressed excitement about partners like Gupshup enhancing tools for driving value in customer interactions.
To delve deeper into the Conversation Cloud and understand why brands should leverage the Conversational Internet, a video presentation is available for further insights. Additionally, users can engage with Guppy, Gupshup’s new Gen AI-powered virtual assistant, to explore Conversation Cloud features firsthand.
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